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My grandfather sold life insurance door to door in Brooklyn. My father and his two brothers had an auto insurance agency on Long Island and solicited life insurance to their auto insurance clients. The natural inclination of a human being is to improve upon the system of his ancestors.
I graduated university with a Bachelor's Degree in computer science and loe and behold found myself selling Medicare HMOs and supplements.
The apple does not fall far from the tree.
As my guaranteed-issue health insurance sites hit the top of the search engines, leads were coming in like cats and dogs. My company formed a strategic partnership with a major insurer to build a back office system and enrollment sites for individual agents. Before long, we became America's #1 limited benefit medical insurance plan with over 10,000 agents selling our product. Our lead system is simple: Give leads to agents that are good at selling.
Our guaranteed-issue product has revolutionized the health insurance industry and is a serious threat to the implementation of Obamacare.
We mustn't forget our roots: Medicare. BestMedicareSupplement.com is now number one in Google for everything relating to Medicare Insurance Quotes and we were presented IMO contracts by the leading insurers. Our formula is simple: Give free, real-time leads to agents that sell. I would expect this to work in the Medicare Supplement/Advantage business as well.
Sincerely,
David Gordon