How to Start your Own Insurance Agency

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I have been an insurance agent for over 12 years now and have been selling health policies for the same period. I started of as a part timer and decided to become an agent when I realized I had a natural knack for selling. Insurance is something that will never go out of vogue and considering the rate of inflation its importance is more pronounced than ever.

Even undergoing for a routine health check up or a normal tooth cavity filling in your dental clinic can cost a lot of money. The more serious the illness the deeper it is going to burn a whole through your pocket if you remain uninsured. So a career selling insurance can be a rewarding one if you are up to the task.

For the last 4 years I have been successful in opening my own agency and have several people working under me. I started of with health products and have stuck to that ever since. However in my experience even packages like car, home and other insurance plans have significant market potential.

An important process of my development into successful agent can be attributed to several factors. As one meets more and more clients on a daily basis, your ability to convince them automatically improves. You become more confident and reassuring of what you sell and your ability to read a customers body language also gets enhanced considerably.

Another key aspect for my growth as been to use the best of what technology has to offer to create genuine and promising leads. The Internet has revolutionized the way the business is run and many agents still fail to realize the full potential behind it. Also you also need to figure out when would be the ideal time to start your agency and hire your own set of agents. A lot of agents fail to realize the potential behind starting your own agency and the rewards that can be derived from it.

Here are some tips and pointers drawn from my own experiences as an agent:

I started as an employee in an agency where I was a salaried employee. The company dealt with all kinds of products related to insurance and I was assigned to selling life insurance. Work until you develop a firm understanding of the industry and build for yourself a robust network of contacts within the industry.

Become a member of NAAIP where you can get in touch with other agents and build your contact base. You can also take up courses to become more well versed with your products.

Use forums such as to generate promising leads in your locality. Once you have developed a firm presence in the industry you can use the opportunity to go freelance. Create aunqiue identity for your company which could possibly evolve in to a brand of its own tomorrow. So do not choose any mundane names and pick one that suits your company’s vision and profile elegantly.

It would be a good idea to get into a partnership that has a substantial loss ration but enjoys many carrier appointments. See if the company is ready to eke out a deal for 10 to 15 percent cut by bringing you in. As your revenue increases the cut for that company should reduce which makes it possible for you to split away after a certain figure has been reached. Say $1 million or $2million depending on what you have in mind. I personally split away at $4million by which I had generated enough business on the books.

Now hire your own set of agents to sell insurance to people based on the leads generated by you or by themselves individually. There are several forums on the internet where you can co-op the cost of buying leads or pay for them entirely yourself.

Small gestures like wishing your clients on festive occasions and birthdays can go a long way towards improving your companies relations with them. Estimate the percentage of sales target you have in mind and work towards that goal. Tell your agents to not hesitate to ask for referrals from clients. If they are happy with your service they would definitely want to recommend.

For instance an ideal target in my agency for an employee selling home/auto insurance has an average annual premium of about $1800. So in order to average about $50,000 on a monthly basis in the form of new premium an employee would have to average 5 to 10 clients per week. That comes to about 1 customer a day and with 8 hours of working time, that is a pretty much achievable feat.

Hire more agents as your agency grows in stature and revenues and offer them the same kind of cut like you had when you started off. However pick your agents carefully and make sure they are adept at their jobs.

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Frequently Asked Questions (FAQ)

NAAIP is designed for insurance agents and financial advisors. It is important for people in this profession to appear uber-professional and have the website be good at collecting visitor information. NAAIP was built to be industry-dominant. Simple to set up and edit. No special skills are needed. No drag and drop. Chose a template and edit the content, images and videos a bit to make the website uniquely yours. Programmically, NAAIP makes the site upload fast and perfectly suitable for all screen sizes.
It’s free-forever for financial sales people: Insurance agents and financial advisors. NAAIP has plenty of opportunity to earn revenue as we become the industry's default website builder. That is the hard truth. Hosting, custom domain connection, SSL certificate, website editor, quote engines, etc. Free, no credit card and no trial. We want you to see the quality. After a specific number of hits, advertisements will appear on your website. To hide those advertisement, we request that you contribute (lend us) $12 per month.

The reason we say "lend us" is that you have the option to sell insurance products with our FMO partners. If you choose to do so, the website is ad-free forever and we'll even refund whatever payments you have made to us previously.
This is probably the most common question. The answer is YES. Our hope is that a huge percentage of America's financial sales people will use our technology. We need partners. Please use our website builder and tell your upline/employer to contact us. Regardless, all agents are welcome to use NAAIP's software forever.
Our main job is to help you make money. A website that is not built for Google, Bing, etc. search is almost useless. Special attention was placed on making NAAIP websites SEO friendly. Extra steps to succeed must be taken by you. Join our six-day per week video conference call and have the host inspect your website vis a vis original content and time on website page.
Your website will immediately be live with the address of (e.g. This website url is created automatically after you choose a template.
You are encouraged attach your website to a personalized domain name. Personalization of your domain only takes a few minutes. You will see a step 1 and a step 2 to make this happen. NAAIP agent care can help you, whether you purchase the domain from us or from an outside domain registrar.
This issue directly affect your websites upload speed which affects SEO and visitor user experience. NAAIP websites use content distribution network (CDN) servers spread throughout the world. The visitor will view your site from servers that are located closest to their location. CDNs have been a primary reason that website upload speeds have improved drastically over the past few years.
NO, NO and NO. We hope you get the point. NAAIP free-forever website builders are designed for the novice. No design skills or additional software is needed. Ready-made templates, images, videos and quote engines will have your website being impressive in a few minutes. This is not an exageration. Change from one template or style to the next. Add, hide, move up and down quoters, videos, images with a click of the mouse. It really is easy.
In 2021, in the US, aproximately 49% of visitors will be coming from a cellphone, 48% will be from a desktop and 3% from a tablet. Cellphone usage is trending up. Every NAAIP website will look perfect on every screen size. This is our job. You will be impressed. Be aware that not every header image or video placed with a quote engine in the header is suitable. Adjust your quote engine placements and header images accordingly.
Yes we do! Our website builder offers hundreds of quality pictures and videos for your use. There are no limitations as per our agreements with the creators.
Absolutely! Your business will change as the months and years progress. No need to contact a specialist. Go in your password protected back office and make the edit. Change the content, template, image, video, quote engine, etc. This is your business.

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Marc McAlister, Maryland

"NAAIP makes me seem like a uber-professional and I am only a few weeks in the insurance selling business. NAAIP website builder is simple as pie to set up. Anyone can do it. The templates, images and videos that are available at the click of a button are perfectly suitable for wannabe financial advisor/insurance agent like myself. I hope to succeed in my new profession and the world believing that I am a seasoned pro will make success more likely."

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