Every insurance company today has an online extension of their office in the form of a website. While insurance companies have realized the importance of going online, the trend has not yet spread to insurance agents. Not a lot of agents own a website today. Considering the current market conditions, a website is essential. Websites for insurance agents offer a lot of benefits.
Potential customers use online searches
With people becoming more and more tech-savvy, the internet has become the most common medium for all kinds of searches, including a search for insurance agents. By not having a website, you are losing out on a lot of possible clients. When you own a website and optimize it to rank high on the search engine lists, you become more visible to potential leads. This can only help your business grow .
Websites for insurance agents bring leads to you
As an insurance agent, you probably go after people to convert them into customers of insurance companies. Websites for insurance agents mean that this trend is reversed. People come to your website. You can optimize on this benefit. List out useful information on your online portal in a well structured manner that looks professional and is interesting to visitors.
When potential customers visit your website, they read the content with an open mind. The shield of suspicion that they wear when they listen to an agent’s sales talk is down. If you can manage to engage visitors with some great content, websites for insurance agents mean that you can convert a lot more people than you ever can through word of mouth.
Customers look for a brand
Branding is one of the most important aspects these days, especially because of the high competition that exists in the industry. When you own a website, you have a better chance and greater scope of building a brand name for yourself. You can portray yourself as an efficient, well informed, honest and reliable agent who intends to help people find the best deal.
By increasing your brand equity through various means such as blogging, social media and online advertising, you can rake in more business within a shorter period and more effectively. For this to happen, you first need a website.
Websites save a lot of time for insurance agents
A website reduces the time that you spend on each customer and you can communicate with more people on a daily basis. You can include a live chat on the website and answer any queries or doubts that potential customers might have.
In addition, you can integrate a database into your site to store names, contact details and requirements of visitors who fill up the contact form. This helps you obtain more conversions and keep in touch with existing customers to provide better service. Updating people about latest offers and policies also becomes much easier and quicker when you communicate through a website. All you have to do is post all the latest information on the respective page.
So, if you are an agent who has not yet made a foray into the online world, you can use the facility of free websites for insurance agents. Companies that offer free sites also give you leads that you can try and convert into policy holders. In return, you receive commissions directly from insurance companies.
Think of all the operational expenses that you save when you own a website. Considering the pros and cons , you cannot ignore the fact that owning a website is an absolute necessity for insurance agents.