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Why I love text messaging/sms

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In 2017, more than 8 trillion texts were sent, according to TextRequest. Ninety-eight percent of text messages are read in less than two minutes, and almost all are read within 24 hours, according to Pew Research. In contrast, the read-rate of email is approximately 20%, and only 14% of phone calls to businesses are answered without being placed on hold. That means clients can reach out to you easily, and conversely that there’s a direct line to your clients.

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