UnitedHealthOne by Golden Rule Insurance Company

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UnitedHealthOne by Golden Rule

Based in Indiana, the Golden Rule Insurance Company was established over 65 years ago and went from strength to strength until in 2003 it became a part of the nation's largest insurer, UnitedHealthcare.


Among Golden Rule's achievements, they pioneered the first Medical Savings Account (MSA) in 1993 and are industry leading providers of Health Savings Account policies (HSAs). The popular UnitedHealthOne by Golden Rule Individual Health Insurance plan provides quality coverage to fit the needs of most budgets.


34 ACA states expected to be on exchange: AL, AR, AZ, CA, CO, CT, FL, GA, IA, IL, IN, KS, KY, LA, MD, MA, MI, MS, MO, NE, NJ, NY, NV, NC, OK, OH, PA, RI, SC, TN, TX, VA, WA and WI.


28 ACA states expected to be off exchange: AL, AR, AZ, CO, CT, FL, GA, IL, IN, IA, KS, KY, LA, MI, MO, MS, NJ, NY, NC, OH, OK, PA, SC, TN, TX, UT, VA and WI.


ACA states on and off exchange: AL, AR, AZ, CO, CT, FL, GA, IL, IN, KS, KY, LA, MI, MO, MO, MS, NJ, NY, NC, OH, OK, PA, SC, TN, TX, VA and WI.

2012 Individual Exchange Product State Plan Map



Agent Benefits:

Client Benefits:*

  • Lower premiums (monthly)
  • Financial durability
  • Outstanding customer support
  • A+ rated by Standard & Poor's

Detailed Overview:

Agents contracting with UnitedHealthOne by Golden Rule Individual Health Insurance through NAAIP get more.


Agents who go to other marketing companies can expect to assign their commissions to the marketing company. Hopefully you'll get paid. With NAAIP you get paid directly by UHC/Golden Rule, eliminating the middle-man.


The Golden Rule Insurance Company carries an “A” (Excellent) rating Standard & Poor's “A+” (Strong) rating as a good indication of their financial stability. Agents should contract through NAAIP to benefit from these dependable and popular plans.


Golden Rule by UnitedHealthOne
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Important: After contracting, please go to Banners & Hyperlinks in your NAAIP Back Office and change the hyperlink from the banner to your enrollment url.

Changing Your IMO/FMO to Receive More!

Rules for transferring to NAAIP »


1. Agents direct with UHOne/Goldenrule - 6 months with 2 or less sales - only you need to fill out, sign and send back change form. No new contract needed.

2. Agents under other marketing company - 6 months with no sales - only you need to fill out, sign and send back change form. No new contract needed.

3. Otherwise, send change form and Letter of Release on company stationary.


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* The information provided is intended for licensed insurance agents only. It is not intended for the purpose of advertising the insurance products to the general public. Certain exclusions may apply. Plans offered by insurer. All products not available in all areas. Not affiliated with the United States Government or the Federal Medicare Program.

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Step number #1 - NAAIP's insurance website helps agents project themselves as top level professional with minimal time and effort.

Step number #2 - Being among the largest brokerages in the insurance industry, allows agents access to top commissions and resources on every case.

Commitment to growing this relationship is nurtured by providing best in class service. Our attorneys, underwriters, case managers and sales experts will help you grow your business - one client at a time. Welcome to our team, a system that is uniquely suited for insurance professionals in this new millennium."

Aaron Levy - CEO, NAAIP.org

David Gordon - Digital Marketing Evangelist, NAAIP.org