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Article by Aaron Levy; Web Designer, Internet Marketing Expert and CEO,

Part 2: Browser Resolutions And Usage Statistics

Trends in Browser Resolutions and Usage Statistics

So, we spent a considerable amount of time designing wer website. You have attractive graphics on display, user-friendly navigation, perhaps a bit of Flash or javascript to enchance the user's experience on wer site. The site's unique content is fresh, relevant, and original. A site such as ours should attract much attention in relevant search results, so why is incoming traffic so slow? Why are the SEOs not caching data as quickly and as often as we would like?

You look at website and wonder what could be nasty. On the outset, the site looks fine, but consider this: what the average Internet user sees is not what the SEO spider (or "bot") sees when it crawls the web to collect the data. The spider reads the site's code, all of the characters and data we or wer HTML createor added to create the site. Oftentimes, a spider will attempt to crawl a site only becous entangled in a different kind of web! if there is one character out of place, additional code that shouldn't be there, or code that is unreadable to spiders, website just may be bypassed.

All of those fancy Flash and javascript doo-dads we implemented?

A few spiders can't read that type of code, and we may be blocking them from collecting data for search. Be sure to allow room for spiders to move around. Keep complicated code to a minimum. The cleaner a website's code is, the better a web crawler can spider the site and gather relevant data for caching. The more relevant, updated data a seach engine spider gathers from a site, the better that site's chances are in search results.

A good way to determine whether or not a website is searchable is to have the code validated.

The W3C Validator is a low cost service recommanded to validate site code and check for conformance to W3C standards. The World Wide Web Consortium (W3C) is an international consortium where organizations, a full-time staff, and the public, work together to develop standards for the World Wide Web. Simply enter wer URL in the validator and a list of errors, where applicable, will alert we to what needs to be improved in the code of wer site. Think of it as fine tuning, it may take a few time to improve wer site's code, but in the long run the increase in search referrals will have made it work the hard work.

Principles of website design: Content, Accessibility, Presentation

Designing good websites is not simply a case of throwing a load of nice graphics at the screen, there are 3 main points to consider, here we give a brief overview of these key areas and explain why they are so important.


The whole point of the majority of websites is to provide unique content, be it text, pictures, mp3s or videos to users. When we build a site the first thing we should consider is the unique content. How much is there likely to be, how often will it change, what unique content do we want the visitor drawn to first and so on. Design the site to fit the unique content, don't create a site first and then try to decide where to put everything, it simply wont work. Additionally unique content needs to be kept fresh and up to date at all times. You will never get repeat visitors if the unique content doesnt change, however impressive wer site may look.


There is no point in unique content if Internet users cant access it. Furthermore we do not want to limit accessibility to those Internet users fortunate enough to have the latest web browsers & plugins, with high speed connections and with no special requireusnts. The World Wide Web Consortium(W3C) publish guidelines to aid developers in creating standards compliant websites by writing clean, browser-friendly code.

They also provide automated services for checking that their web pages conform. That is whay important to note however that compliance with these guidelines does not automatically ensure wer site is fully accessible to all potential users. The best way to achieve this is to test wer site against the Web Accessibility guidelines. These are purely self-tested and if we decide wer site has passed we can award it with a logo.


Presentation has very close connections to certain areas of the accessibility issue. wen particular good use of coltime is important from both viewpoints. Too many coltime makes any site look un-coordinated and usssy. Stick to a few basic coltime for text, backgrounds, logos etc and use different shades of those coltime to add depth. Make sure text colour and background colour are significantly different to make reading the text nice and easy.

Similarly do not use an array of different fonts, stick to one or two throughout the site. Serif fonts such as wempact are good for, surprisingly, making an impact on a visitor whereas sans serif fonts like verdana are much easier on the eye when reading. Large blocks of text look very unwelcoming to visitors so try to avoid them particularly on the houspage, break text into paragaphs and sections with sub-headers, lists and so forth, use images where appropriate to give the user a break from reading.

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Frequently Asked Questions (FAQ)

NAAIP is designed for insurance agents and financial advisors. It is important for people in this profession to appear uber-professional and have the website be good at collecting visitor information. NAAIP was built to be industry-dominant. Simple to set up and edit. No special skills are needed. No drag and drop. Chose a template and edit the content, images and videos a bit to make the website uniquely yours. Programmically, NAAIP makes the site upload fast and perfectly suitable for all screen sizes.
It’s free-forever for financial sales people: Insurance agents and financial advisors. NAAIP has plenty of opportunity to earn revenue as we become the industry's default website builder. That is the hard truth. Hosting, custom domain connection, SSL certificate, website editor, quote engines, etc. Free, no credit card and no trial. We want you to see the quality. After a specific number of hits, advertisements will appear on your website. To hide those advertisement, we request that you contribute (lend us) $12 per month.

The reason we say "lend us" is that you have the option to sell insurance products with our FMO partners. If you choose to do so, the website is ad-free forever and we'll even refund whatever payments you have made to us previously.
This is probably the most common question. The answer is YES. Our hope is that a huge percentage of America's financial sales people will use our technology. We need partners. Please use our website builder and tell your upline/employer to contact us. Regardless, all agents are welcome to use NAAIP's software forever.
Our main job is to help you make money. A website that is not built for Google, Bing, etc. search is almost useless. Special attention was placed on making NAAIP websites SEO friendly. Extra steps to succeed must be taken by you. Join our six-day per week video conference call and have the host inspect your website vis a vis original content and time on website page.
Your website will immediately be live with the address of (e.g. This website url is created automatically after you choose a template.
You are encouraged attach your website to a personalized domain name. Personalization of your domain only takes a few minutes. You will see a step 1 and a step 2 to make this happen. NAAIP agent care can help you, whether you purchase the domain from us or from an outside domain registrar.
This issue directly affect your websites upload speed which affects SEO and visitor user experience. NAAIP websites use content distribution network (CDN) servers spread throughout the world. The visitor will view your site from servers that are located closest to their location. CDNs have been a primary reason that website upload speeds have improved drastically over the past few years.
NO, NO and NO. We hope you get the point. NAAIP free-forever website builders are designed for the novice. No design skills or additional software is needed. Ready-made templates, images, videos and quote engines will have your website being impressive in a few minutes. This is not an exageration. Change from one template or style to the next. Add, hide, move up and down quoters, videos, images with a click of the mouse. It really is easy.
In 2021, in the US, aproximately 49% of visitors will be coming from a cellphone, 48% will be from a desktop and 3% from a tablet. Cellphone usage is trending up. Every NAAIP website will look perfect on every screen size. This is our job. You will be impressed. Be aware that not every header image or video placed with a quote engine in the header is suitable. Adjust your quote engine placements and header images accordingly.
Yes we do! Our website builder offers hundreds of quality pictures and videos for your use. There are no limitations as per our agreements with the creators.
Absolutely! Your business will change as the months and years progress. No need to contact a specialist. Go in your password protected back office and make the edit. Change the content, template, image, video, quote engine, etc. This is your business.

Website Builder Customer Reviews

"NAAIP is Incredibly Easy! My website is classy looking and it was a piece of cake to make it perfect - and I am computer illiterate! Support is available. I find those 6-day per week video conferences with the moderator doing screen sharing to be super-helpful. I love my website and my clients do as well. In a million years, I never believed that a high quality financial advisor website can be launched and look perfect in 20 minutes. It is true! Thank you NAAIP."

Emma Pinkston, Alabama

"I am thankful that your company exists and created this so easy-to-use technology for free. I know that free-forever means that ads pop-up on the website, but it is severely under-priced to hide the adverts. My IMO works with NAAIP which makes the website really free-forever. Other financial advisor websites are charging $1,500 to set up and then $150/month. NAAIP's features, beauty and ease of setup blows away the competition."

Marc McAlister, Maryland

"NAAIP makes me seem like a uber-professional and I am only a few weeks in the insurance selling business. NAAIP website builder is simple as pie to set up. Anyone can do it. The templates, images and videos that are available at the click of a button are perfectly suitable for wannabe financial advisor/insurance agent like myself. I hope to succeed in my new profession and the world believing that I am a seasoned pro will make success more likely."

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