Designing A Website

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Planning your site

Getting your domain name registered

After having decided upon a name for your site, there are a few more hurdles to clear until the domain name is officially yours-getting your domain name and registering the trademark or ensure that you are not violating on the name someone else has chosen.

To ensure that the name is yours, you have to:

  • Get the domain name registered
  • Get the trademark registered

Getting the domain name registered: This has to be confronted by everyone wanting to build a website and is quite a troubling one. The process however, seems to be a simple one. You just have to pick up a name, select an internet host and then finally furnish the licensing charge annually. It’s easy if you can come up with a name that has not been taken. Because of the fact that an increasing number of businesses are making their presence felt on the web every year, there are less number of dot-com names that are at your disposal. The good thing is there are other options like .biz and .info.

If you come up with a domain name you require, you can get it registered for approximately $100 per year via a web-hosting service.

Getting the trademark registered: Provided you are determined of your website, you have to give a thought to register the name as a trademark. Even if you do not attach importance to your website, you should ensure that the name does not violate on someone else’s.

A trademark can be a logo, name or word that represents your company or product in a unique manner. No other individual, association or company can duplicate your trademark. For example, in case of Nike, the “swoosh” logo and the “Just do it” phrase are all trademarks which cannot be violated by anyone.

The laws attached to trademark are applicable in the online world just like in the offline world. If your domain name has a word, phrase or symbol that is trademarked by someone else, you can be sued for it. The last thing you require is an intellectual-property suit six months later.

Hence, ensure that you are clean. The first thing for you to do is to carry out a trademark search via the U.S. Patent & Trademark Office ( Following this carry out a search on the internet on the word or phrase you choose. Before settling for a choice, you are to have an idea of any similar names.

The expense rendered on registering a trademark is approximately $350. This can be carried our for words or symbols used for business purposes.

Methods to name your site:

1. Dot-com names

  • Dot-com names are founded on a generic word that defines the focus of the site


  • Customers can easily have an idea of what you do because the focus of your business is described by the name.
  • Customers can memorize your URL since it’s candid and associate to your business
  • Since the name has vital keywords, the search engine ranks elevates.


  • They’re very 1999 and as a result will not age well
  • They are different and unique. Hence, customers can get a bit puzzled with similar names of other competitors.
  • They can be restricting if you want to expand off the internet
  • Dot-com names normally do not usually build up confidence in the consumer.

2. Unfamiliar names

Unfamiliar names have minimum or no essential meaning at all. Hence, the name can be described by the brand.

  • Amazon
  • Google
  • Napster
  • Yahoo!


  • They are unique and it’s less possible for customers to get confused with other competitors.
  • They do not have a basic meaning, so you can be the “owner” of the word. You can describe its meaning just as you describe the brand.
  • They can be retained in the memory.


  • Since they are not definite or clear, customers will have a tough time to know exactly what you do. You’ll have to put in more efforts to make it explanatory.
  • They’ll not facilitate to improve your rank on search engines since the name lacks important keywords.
  • It is likely that customers will simply pass you by since they are unable to understand what kind of service you provide.

3. Names with combination

Names with combination adopt the middle approach with names that are unique but can be clearly understood.

  • Ask Dr. Weil
  • BabyCenter
  • BlackPlanet
  • Guru


  • Customers can easily have an idea of what you do even if it wasn’t obvious when they heard it for the first time.
  • They are unique and hence customers can make a distinction between you and other competitors around.
  • They can often be retained in the memory


  • They can be easily copied. Despite the fact that they are not totally generic, names with combinations can easily be copied by other competitors.
  • They don’t facilitate you to improve your search engine rankings since the name lacks important keywords.

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Frequently Asked Questions (FAQ)

NAAIP is designed for insurance agents and financial advisors. It is important for people in this profession to appear uber-professional and have the website be good at collecting visitor information. NAAIP was built to be industry-dominant. Simple to set up and edit. No special skills are needed. No drag and drop. Chose a template and edit the content, images and videos a bit to make the website uniquely yours. Programmically, NAAIP makes the site upload fast and perfectly suitable for all screen sizes.
It’s free-forever for financial sales people: Insurance agents and financial advisors. NAAIP has plenty of opportunity to earn revenue as we become the industry's default website builder. That is the hard truth. Hosting, custom domain connection, SSL certificate, website editor, quote engines, etc. Free, no credit card and no trial. We want you to see the quality. After a specific number of hits, advertisements will appear on your website. To hide those advertisement, we request that you contribute (lend us) $12 per month.

The reason we say "lend us" is that you have the option to sell insurance products with our FMO partners. If you choose to do so, the website is ad-free forever and we'll even refund whatever payments you have made to us previously.
This is probably the most common question. The answer is YES. Our hope is that a huge percentage of America's financial sales people will use our technology. We need partners. Please use our website builder and tell your upline/employer to contact us. Regardless, all agents are welcome to use NAAIP's software forever.
Our main job is to help you make money. A website that is not built for Google, Bing, etc. search is almost useless. Special attention was placed on making NAAIP websites SEO friendly. Extra steps to succeed must be taken by you. Join our six-day per week video conference call and have the host inspect your website vis a vis original content and time on website page.
Your website will immediately be live with the address of (e.g. This website url is created automatically after you choose a template.
You are encouraged attach your website to a personalized domain name. Personalization of your domain only takes a few minutes. You will see a step 1 and a step 2 to make this happen. NAAIP agent care can help you, whether you purchase the domain from us or from an outside domain registrar.
This issue directly affect your websites upload speed which affects SEO and visitor user experience. NAAIP websites use content distribution network (CDN) servers spread throughout the world. The visitor will view your site from servers that are located closest to their location. CDNs have been a primary reason that website upload speeds have improved drastically over the past few years.
NO, NO and NO. We hope you get the point. NAAIP free-forever website builders are designed for the novice. No design skills or additional software is needed. Ready-made templates, images, videos and quote engines will have your website being impressive in a few minutes. This is not an exageration. Change from one template or style to the next. Add, hide, move up and down quoters, videos, images with a click of the mouse. It really is easy.
In 2021, in the US, aproximately 49% of visitors will be coming from a cellphone, 48% will be from a desktop and 3% from a tablet. Cellphone usage is trending up. Every NAAIP website will look perfect on every screen size. This is our job. You will be impressed. Be aware that not every header image or video placed with a quote engine in the header is suitable. Adjust your quote engine placements and header images accordingly.
Yes we do! Our website builder offers hundreds of quality pictures and videos for your use. There are no limitations as per our agreements with the creators.
Absolutely! Your business will change as the months and years progress. No need to contact a specialist. Go in your password protected back office and make the edit. Change the content, template, image, video, quote engine, etc. This is your business.

Website Builder Customer Reviews

"NAAIP is Incredibly Easy! My website is classy looking and it was a piece of cake to make it perfect - and I am computer illiterate! Support is available. I find those 6-day per week video conferences with the moderator doing screen sharing to be super-helpful. I love my website and my clients do as well. In a million years, I never believed that a high quality financial advisor website can be launched and look perfect in 20 minutes. It is true! Thank you NAAIP."

Emma Pinkston, Alabama

"I am thankful that your company exists and created this so easy-to-use technology for free. I know that free-forever means that ads pop-up on the website, but it is severely under-priced to hide the adverts. My IMO works with NAAIP which makes the website really free-forever. Other financial advisor websites are charging $1,500 to set up and then $150/month. NAAIP's features, beauty and ease of setup blows away the competition."

Marc McAlister, Maryland

"NAAIP makes me seem like a uber-professional and I am only a few weeks in the insurance selling business. NAAIP website builder is simple as pie to set up. Anyone can do it. The templates, images and videos that are available at the click of a button are perfectly suitable for wannabe financial advisor/insurance agent like myself. I hope to succeed in my new profession and the world believing that I am a seasoned pro will make success more likely."

Steven Frankel, Colorado

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