While putting in efforts in building your site with your focus bent on users, it’s always beneficial to have a picture of who they are. However, user profiles, which are considered advantageous can be difficult to warm up to. They portray an image of the user in wide abstract strokes of the brush. Advertisers find this more beneficial compared to the development team.
To actually visualize the user, it facilitates to develop a story associated to them with the help of personas and scenarios.
You can create a picture of your audience with the help of
Personas: These are fictional characters who symbolize the users of your siteScenarios: These are also fictional but similar to life situations under which a normal user might pay a visit to the site.
Personas refer to characters that are fictional in nature and are based on the profile of the user created by you for each sector of your audience. With the help of these characters you can bring your audience to life with the help of standards. You can attach a name, a face, an occupation and maybe a dog to it. These are all fictional characters and permit them to appear real to us.
This way, as the group is creating and designing the site, they can question themselves what the activities of “Madeline” or “Eric” would be instead of wasting time pondering generically with respect to the users. With the help of personas the story of your site can be told. And humans are inclined to stories. Even though personas are little inferior, they can be beneficial for developing sensitization and considerate to the organization as a whole. They will assist in telling the story of your site, and humans are drawn to stories.
Developing a persona is comparatively easy and amusing. Kick off by attaching a name to him or her following which you fill in the fine points of her life with the help of the user profile of your site. Check out all the important demographic information, like her age, the place she resides in and her place of work. Add in more details such as her hobbies, the kind of car she prefers to drive, the last book she read and pets owned by her if any.
Be particular and don’t hesitate to be humorous. However, keep in mind to hold yourself within standard confines with respect to your user profile. Avoid attaching too many unfamiliar characteristics to your persona. They’ll only take you away from the larger picture.
After you have finished creating the main stats of your persona, you need to give some thoughts to things that are particular to the focus of your site: What’s the reason for her to visit your site? What requirements does she have that aren’t being catered to? What are the problems that she requires to get solved? Also, give some thought with respect to her internet use: How does the internet make its presence in her daily or weekly schedule.
What are her activities on the internet? Does she feel comfortable using the internet? Also, does she have a partner? Does her spouse represent one of your other user sectors? I anticipated. In reality, it’s beneficial to allow personas to communicate with each other. Hence if one fictitious couple represents two user segments, it’s still better. Lastly, do not ignore to create images of the personas. Get hold of clip art or advertisements on magazines with models that are similar to your imagination of your personas. Create posters with their images and describe them. Put them up in your development area or in your entire organization.
You can hang them in the conference rooms, or the bathroom stall, or above the coffee maker. They are excellent ways to kick off a conversation and it’s perfectly fine if people laugh at them a bit. Do not take it with a straight face. When you are creating a website, particularly a site with a topic, for which you care and are well acquainted with, you may discover yourself with the assumption that everyone in the audience is similar to you. If you’re inclined to the subject matter and position yourself into the target demographic, it’s not difficult to assure yourself that you are the average audience.
However, you’re not. You have more information about the topic, more knowledge about your site and more on the internet. This indicates you have less knowledge then what you think with respect to the things required by your users in reality. This seems to be one of the most difficult lessons a web developer needs to learn. Mike Kuniavsky, who authored Observing the User Experience, says, “You are not your audience.
You don’t see things like they do, know what they know, or work how they work.” Even if you are accommodated within the user profile of your site, you still aren’t considered your audience. Finding out what a person similar to you would view your site or require from it is an impossible task. And if you assume things related to your audience depending on yourself, you will run the danger of constructing a site that suits no one except you.
Lara Hoyem, senior marketing manager of BabyCenter, says, “This is something to task for.” She says that she also has the tendency to think that other parents are similar to her. The mother of two has to combat that drive when she thinks of promoting techniques or carry out planning for developing content. She says, "For example, I'm a minimalist in terms of what I buy for my kids," and adds, I just can't imagine why anyone would buy a bassinet. Why would you buy another piece of furniture? Just put them in bed with you!"
With a smile she said she has to remind herself and added that not everyone is similar to you with some individuals preferring bassinets. All web developers require this reminder or else they will unknowingly develop the site keeping themselves in mind. According to information architect Jesse James Garrett, author of The Elements of User Experience, the most vital thing to give a thought to while thinking about users is that their thinking pattern differs from yours.
He says that you are never designing the website for yourself and adds that you’re always designing for someone else. This indicates that you should be able to recognize your own mental outlook and your own alternatives and have the ability to keep these away while taking decisions on designing, adds Garrett. In fact it’s difficult to keep aside your alternatives. Our biases are quite often deeply rooted and we are not even aware of their presence.
If they are not checked, they will decide on every aspect about the site-from the features that are included to the organizational method of the site to the names you select for different portions. In fact, Jargon is a familiar problem related to websites since the words that are used in the industry are never identical as the lay terms identified by customers. Hunter Madsen, online marketing expert says that one of the most difficult shifts for individuals in a particular business is to move from the seller’s mind to the buyer’s mind and also from the seller’s language to the buyer’s language.
This is why you often see jargon in websites-sometimes funnily gathered upon itself- so that an improved idea of the product is enunciated in theory, which is absolutely incomprehensible by the visitor. Whatever way you do it, it’s crucial to mushroom the concept. Your organization will be inclined to new ideas while creating decisions based on the user if you inculcate more awareness associated to the concept of these personas. And this as you rightly now is an excellent thing.
In order to put your personas to function, you’ll want to develop some scenarios that will elucidate circumstances that are true to life under which your site may be used by them. Scenarios should tell something about the situation that directed the personas to your site along with the techniques in which they are used. It’s crucial to get the entire picture.
Scenarios should have the entire perplexing fine points that might occur in the life of a person as he uses your site. Scenarios got to be cluttered, according to usability expert Jeffrey Veen, a partner with Adaptive Path, the consulting company. Similar to real life where the children are screaming with the modem slow, says Jeffrey. He further says that it’s vital to capture the disturbing fine points to remain as true as possible to the experience of the user in reality. He suggests not to make everything function like magic and says to be real.
Separating your users
A site pulling in a massive user base is low. Majority of the audience can be grouped into an assembly of clients with various requirements and objectives. Developing a site that serves everyone is a massive challenge. However, if you separate your users early on in the process, you can recognize the various ways individuals will use your site.
All users are not the same. It’s crucial to take a decision on who is the most vital to you. Let’s say, for instance, you are creating a site for a crafts outlet in Santa Fe, New Mexico. Your first bunch of users may comprise of residents of Santa Fe who already visit your outlet and who want to have a look at the fresh arrivals. The second group you target may be residents of Santa Fe, who have not yet discovered your outlet. The third group may consist of tourists who want to visit Santa Fe and the fourth may be lovers of craft seeking for an online purchase.
Undoubtedly all users are not the same. It’s important to take a decision on who is of greater significance to you. Our outlet at Santa Fe would most likely attach priority to the first group-the present customers. (The people who have greater chances of making a future purchase are those who have made purchases in the past.) The other priorities of the outlet would be based on its objectives and its evaluation of the market. Is there a huge crafts market in Santa Fe that remains untapped, or should the outlet seek outside the city to expand its business?
These are some of the questions that need to be addressed by the owner of the site as she takes a decision on who the site is meant for. By approving and then prioritizing these various groups, you’ll thoughtfully develop a site that serves a minimum of one and possibly all of them in a superior way.